(Ebury/Random House)

'Funny, exciting and strangely haunting'

Jon Ronson

'A rip-roaring yarn that will have you genuinely questioning your beliefs.’

The Guardian

‘A very amusing way to scare yourself stupid.’

Independent on Sunday


(Short/Simon & Schuster)

‘Riveting... Storr entices the readers with luscious descriptions of food while offering a grim, destructive vision of a brutal, personality-driven profession.’

Starred review, Publishers Weekly

'A fine, well crafted debut... this is painless entertainment, one of many reasons to sing it’s praises’.

The Independent

'Darkly imaginative and enjoyable.’

Cathy Rentzenbrink



‘A tour de force... an extraordinarily thoughtful account of what it means to believe anything’

Book of the Week, Salon

Funny, serious, richly vivid. Read this book.

5/5, The Daily Telegraph

‘Very valuable, and a great read to boot, this is investigative journalism of the highest order’

Book of the Week, The Independent

Published in the U.S. as ‘The Unpersuadables’

Storytelling is the most ancient of arts – and one of the most powerful. It’s about so much more than mere entertainment. Story is how we learn who we are and how the world works. It moves us, persuades us and transports us, creating empathy and memory and beguiling us into seeing life in a whole new way. Research shows that story gives our lives meaning and focus and that those with a strong sense of their own personal story are happier.

Storr’s unique approach to understanding storytelling involves using the latest findings from psychology and neuroscience to understand how the brain generates and experiences story. Using these insights we can hack the system and learn how to become much more effective storytellers.

Storytelling is a global skill that can be applied to so many aspects of our personal and professional lives. Not only can it change the way you go about your business, it can change the way you live your life.

Storr teaches storytelling for writers and for business, at The Guardian, as part of their Masterclasses programme and at The Faber Academy. He also speaks on the subject and offers consultancy. Please contact him for more information.

Will Storr

Will Storr is an award-winning journalist and novelist. His work has appeared in titles such as The New Yorker, The Guardian Weekend, The Sunday Times Magazine and Esquire. He is the author of three critically acclaimed books and teaches popular journalism and storytelling classes in London, at Guardian Masterclasses and The Faber Academy.

He also works as a ghostwriter on major book projects, a freelance editor and a story consultant. He’s been invited to present his ‘Science of Storytelling’ workshop all over the world, from Bangkok to Istanbul to the European Parliament.

He has reported from the civil war in South Sudan, the war-torn departments of northern Colombia and the remote Aboriginal communities of Australia.

He has been named New Journalist of the Year and Feature Writer of the Year, and has won a National Press Club award for excellence. His investigation into the kangaroo meat industry won the AFM award for Best Investigative Journalism and, in 2012, he was presented with both the One World Press award and the Amnesty International award. He’s also won the AIB Award for Best Investigative Documentary for his BBC radio series.

He is a widely published photographer, whose portraits have been the subject of an exhibition at the Coin Street Gallery in London’s Oxo Tower and at the UN in New York.

“There’s nothing else quite like Will’s approach, with its illuminating, scientific take on writing technique. All storytellers, no matter what their level of experience, are likely to go away with a new understanding of the writing process that will deepen and nourish their work.” 

Craig Pearce

(Cowriter with Baz Luhrmann: Strictly Ballroom, Romeo & Juliet, Moulin Rouge, The Great Gatsby)

"Will worked closely with us to develop bespoke storytelling training which was informative, engaging and impactful. It was a fantastic investment and a great reminder of the power of an effective story.” 

Dan Clay

(Director, TNS-BMRB)


BAD BLOOD: The death of Alexander Litvenenko

THE RAPE OF MEN: The darkest secret of war

BRITAIN’S BEST ESCORT: The story of Josh Branden



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Pic: Jay Brooks

We are supposed to be slim, prosperous, happy, extroverted and popular. This is our culture’s image of the perfect self. We see this person everywhere: in advertising, in the press, all over social media. We’re told that to be this person you just have to follow your dreams, that our potential is limitless, that we are the source of our own success.

But this model of the perfect self can be extremely dangerous. People are suffering under the torture of this impossible fantasy. Unprecedented social pressure is leading to increases in depression and suicide. Where does this ideal come from? Why is it so powerful? Is there any way to break its spell?

Selfie takes us from the shores of Ancient Greece, through the Christian Middle Ages, to the self-esteem evangelists of 1980s California, the rise of narcissism and the selfie generation, and right up to the era of hyper-individualistic neoliberalism in which we live now.

It tells the extraordinary story of the person we all know so intimately – our self.

"I’ve come to consider Will Storr the best writer out there in terms of writing about human experience and the concepts and complexities of psychology. I’ve never seen such a well thought through and well argued piece of work, really taking ideas around self esteem back to their philosophical and historical origins – and pulling them all to pieces. I loved it.”

Professor Sophie Scott, Institute of Cognitive Neuroscience, University College London

15th JUNE 2017